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- a) Quantitative paradigm: includes methods for measuring quantified variables (for example, temperature, income, learning performance, etc.), process relevant quantitative data and reach conclusions by testing hypotheses or implementing predictive modeling techniques.
- b) Qualitative paradigm: focuses on collecting and analyzing data about qualities (for example, people's opinions or behavior), that is, non-measurable constructs that help develop a deeper understanding and better interpretation of the subject under study. Methods like ethnography, phenomenology and phenomenography are typical examples of the qualitative approach.
- c) Mixed method paradigm: aims to apply both quantitative and qualitative analysis in a complementary fashion in order to get the best out of the two worlds. In general mixed methods research aims to elicit and synthesize the deeper understanding offered by qualitative analysis and the more rigorous testing/predicting techniques based on quantitative approaches.
- Experimental design from the quantitative perspective, and
- Case study from the arsenal of qualitative methods.
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